Ever since Howard Bowen laid the foundation of Corporate Social Responsibility (CSR) in the early 1950s, the term, its purpose, and its perception among the general public and the philanthropy circles has changed many avatars. From being a means of publicity, to becoming one of the sectors looked at by the civil society and the public sector to play a larger role in serving sustainable, humanitarian cause, CSR is now more than just mandatory casting away of funds under the philanthropy head in the books of accounts.
As corporates are consciously making a choice to advocate a social cause or extend help in solving humanitarian crises, there is a need for strategic CSR which leads to more effective giving, and on-ground implementation.
In an endeavor to make this possible, GLRA-India collaborates with the private sector to execute projects across its thematic areas. With the professional expertise and grassroots experience within GLRA, we ensure that the CSR impacts not only the marginalized communities but also makes the ‘giving’ experience more strategic for the corporate.